Aesthetics Function Studies Of “We Media”

Nowadays, we-media and aesthetics are the hot issues in the society. Technology makes it possible for we-media to replace the hegemony and the top status of the traditional media and meanwhile it also brings the mass public a new beautiful world of aesthetics. It is no doubt that the coming of the we-media poses as a new impact on the aesthetics. Combining the we-media and aesthetics is a tendency which is in accordance with the society development.From the perspectives of the aesthetic, communication and psychology theories, this paper explores the aesthetic problems of the we-media, analyzes how the we-media acting as a new kind of media affects the aesthetics value in detail and illustrates the functions of the aesthetic in inspiring beauty, creating beauty and displaying beauty; besides the above aspects, this paper, from the perspective of the "target audiences" analyzes the aesthetics transfer of the "target audience" into "users", and further analyzes the meaning of the transfer for the construction of the we-media aesthetics world. This paper also hopes to propose some solutions to the existing aesthetics problems so as to build correct aesthetics values and reconstruct new aesthetic order.