"Dream Of Red Mansions,"the Theme Of Cultural Product Packaging Design Research

The ancients said "energy-saving, no" cold reading "can be no clothes,hungry without food, as for the book a day not lost". Books is one of the great symbols of human civilization, and it is the important way of human records and heritage culture, which carries the emotion and thought of human being and the essence of the whole nation. I have a long history books and culture, books design development is also constantly changing. The influence of people to books, and promote the promotion of culture.In the Chinese classical novels, the most representative is the "four famous works", the most famous one is the dream of Red Mansions,which holds the important position in Chinese literature history. Since the advent of dream of the Red Mansion, it was widely loved the people of every class, printing once there are "not open to talk about" a dream of Red Mansions ", our poetry also in vain" argument. As one of the four great classical novels, a dream of Red Mansions is a great work with the height of the thought and art, cultural charm of its endless times to attract a many scholars for the obsession and researchThe topic for the public reading less, the superficial understanding of national culture, and even the emergence of "knowledge no culture",according to the packaging design theory as the foundation, from design culture and emotion as the theoretical basis, of books and DVDs and other cultural products packaging design meter was studied. First of all,through the analysis on the current market situation, a clear for the same theme of different products series packaging forms; secondly, accordingto the characteristics of different types of products were packaging design,using a common feature of visual elements design, forming a unified whole overall and external image. Highlights the theme of "a dream of Red Mansions", forming series of overall cultural atmosphere, arouse memories of the book aroma, makes people want to read a book, love reading, role to the dissemination and inheritance of culture. At the same time to achieve social benefits and bring economic benefits.