Regional Characteristics Of Zhumadian-"Ancient Flavor Workshop" Packaging Design Of Xiaomo Sesame Oil Brand

With the development of economic globalization,China's packaging industry in line with the trend of globalization,but also a lack of regional characteristics of product packaging,such as the loss of local style.In such a specific environment,we should further explore the traditional regional culture of our country,implant regional cultural elements in the packaging of featured products,effectively present the unique features of products to consumers,and expand the development of regional featured food industry.Xiaomo sesame oil is the most regional food in Zhumadian.Because of its unique flavor and processing technology,it has a mellow taste and rich nutritional value.Among many vegetable oils,it is called "noble oil".Sesame oil can be divided into small grinding sesame oil and machine-made sesame oil according to different production processes.The flavor and quality of sesame oil are also very different.The raw materials for sesame oil production are sesame,also known as "sesame oil".The packaging design of specialty products should establish a bridge between products and consumers.Zhumadian is rich in regional culture,refining and integrating its regional cultural elements,and applying them to the packaging of small grinding oil.It not only endows the unique cultural connotation of product packaging,but also protects and inheritsthe local characteristic culture of Zhumadian.In this design creation,the practical function of packaging is still taken as the basis of product packaging materials and modeling.Meanwhile,the visual expression effect of packaging is improved through color,text,pattern,etc.,the regional characteristics are taken as the center point,the cultural landscape and sesame element of Zhumadian are integrated,and the expression form of woodcut is used to express the regional elements of Zhumadian,and the picture carved by wood plate is also used It has the characteristics of interesting decoration and unique texture of handmade.It can better show the characteristics of handmade sesame oil and the regional cultural connotation of Zhumadian.