Application Of Chinese Traditional Patterns In National Brand Visual Identity Design

Our national brands are not optimistic in face of the stiff market competition.Development of economic globalization today, the brand increasingly fierce market competition, our national brand has also been a great impact, brands are increasingly homogeneous, local brand has gradually lost its own brand characteristics, the face of the market outside China Brand growing prosperity, our national brands have greatly sense of crisis, are beginning to widen the difference between brands, brand characteristics, and how different and thinking of other similar brands such problems, the establishment of distinguished Other brands of national brand characteristics, in order to stand out in the market competition. China has a great market resources, more and more foreign brands have to seize the Chinese market, China has also made consumers, and the development of local brands, but the status quo is not optimistic, the lack of Chinese brand presence in the world brands. With the development of the consumer, aesthetic concepts rising national brand visual identity design has been unable to meet the spiritual and cultural needs of the audience with the matter, in order to change our national brand, on the need for further research from national brand visual identity design and the times of re-creation.Here is the outline of this thesis:Centered on the traditional Chinese patterns in national brand image design, the author analyzes the cultural implication of traditional Chinese patterns, the current situation of national brand visual image design, the embodiment of traditional Chinese patterns in national brand image design, and particularly, the application of traditional Chinese patterns on national brand visual image design.By necessity expound Chinese traditional patterns apply to national brand visual design, visual design analysis of national brands in the existing problems, how will Chinese traditional patterns in the visual design of the national brands- the traditional style of penetration, the traditional colors of the draw, the traditional text decoration, from the theoretical and practical analysis of Chinese traditional patterns in the visual design of the significance of national brands and national brands of Chinese traditional pattern of inheritance in visual design and development.Ways to develop and innovate national brands.We are on the basis of absorbing foreign culture, to create a design culture with distinctive ethnic characteristics. The only way to be invincible in the global design activities. Gradually into the essence of traditional Chinese patterns national brand visual design concept, let quickly convey to Chinese consumers, which is not only an important responsibility shouldered by contemporary designers, but also a source of Chinese brand development and the level of visual design innovation.