Art Rhyme Dying

With the emergence of a song called Tan Te, people are getting familiar with a unique music style-divine tune. As one of the representatives of mass cultural products in network era, the divine tune changes people’s inherent cognition on music, and leads to a fervor of national imitation. Based on the above fact, this thesis explains such phenomenon from the perspective of communications, and discusses its causes and how we should treat it.The first chapter is based on the social background of that phenomenon and makes analysis from a macro perspective. There are three perspectives in this chapter: digital communication background, recreational culture background and profit-oriented commerce background. The first part explains that the digital communication background includes low communication cost, fast communication speed and wide communication scope. The second part illustrates that the recreational cultural background covers national involvement, changing thoughts and unpractical utopianism. The third part elaborates the profit-oriented commerce background.The second chapter explains the contents of the divine tune from a micro perspective, which includes a simplistic external form and an internal changing theme. The external form mainly covers lyrics, rhythm and characteristics of dance while the internal theme includes creation of unconventional existence and dispelling of multiculture.The third chapter analyzes the audiences of divine tune phenomenon, including a way of self relief and catering to audiences’ aesthetics. The reason why divine tune is a way for audiences to make self relief is that audiences make crazy imitation of divine tune and through it the extreme hilarity. The reason why divine tune caters to audiences aesthetics is that it caters to the secular, recreational and pseudo-individual aesthetic trend.The fourth chapter talks about successful communication of divine tune, which is realized by virus communication and explosive communication. They have such characteristics:fast spreading, wide sprawling,easy affecting, low cost, fast speed and short period, etc., which cannot be surpassed by traditional media. Therefore, national or even worldwide communication of divine tune is also a successful trial of network communication.This thesis holds the view that divine tune is only a network cultural phenomenon. Its essence is dispelling. It dispels multiculture. As a result, people should treat the issue sensibly instead of pursuing popularity blindly.