A Study On Development Strategy Of Chinese Historical Themes Comics

The largest core competitive strength of Chinese comics lies in the five thousand years history and unique charm of oriental culture. China want to enhance the originality, form characteristic, nationality and go to international, it is undoubtedly the best way to develop historical themes comics. Therefore, the study about Chinese historical themes comics has important practical significance.According to its constitution, Chinese historical themes comics can be divided into two parts:a seller and a buyer’s market. The seller is the publish market of Chinese historical themes comics; The buyer’s market is the consumers of Chinese historical themes comics; Therefore, this research mainly focus on two aspects.About the seller’s market, this paper uses literature research method. Firstly, dividing the development process of Chinese historical themes comics into six times:the initial phase, growing, boom, stagnation and recovery period with briefly introduced. Secondly, statistical analysis focused on the current publish situation of Chinese historical themes comics .According to differences in different publishing media, this paper selects the typical publishing platform from each media. Publishing books in paper we choose the "Children cartoon", "MK Weekly", "Comic fans", "Feng Hui" to analysis; in publishing network, we choose the "Tencent animation" and "U17 original Dream-Works " to analysis; in mobile publishing, we choose " and animation " to analysis in order to understand the proportion, distribution and the latest trends of the Chinese historical themes comics in recent years.About the buyer’s market, this paper uses questionnaire survey. the investigation has two major aspects:on the one hand, the situation of the audience reading comics, including which comics themes they like, which media they usually to use; on the other hand, the situation of the audience reading Chinese historical themes comics, including which historical theme comics type they like, which element in historical theme comics they like, and the attitudes the towards Chinese historical themes comics. Survey shows that the audience like the Chinese historical themes comics more with age increase. In the the all historical theme comics types, the most popular type is humor comics, followed by martial arts, war, myths and magic ,the most unpopular type is modern revolution. In the the all historical theme comics elements, people all like the "story", men prefer "cultural connotation ", women prefer "character modeling".The satisfaction about historical themes comics is higher in of 8-12-year-old age and more than 23-year-old age.Through the investigation and analysis about seller and buyer’s market of Chinese historical themes comics ,found that Chinese historical themes comics have certain development and innovation with good prospects. However, the lack of originality and historical and cultural significance, the audience targeting unreasonable, can not be ignored. Therefore, this paper put forward suggestions from the government level, the comics creation level and the consumer level, I hope it will be benefit for the development of Chinese historical themes comics.