A Study Of The Evolution Of Audience Behavior On The Development Trend Of Cartoon In The Whole Media Times

Chinese modern cartoons originated in the late Qing Dynasty and the early period of the Republic of China in the late 20 th century,the popularity of cartoons is carried out with the rise of mass media.The emergence of modern newspapers for the comic spread provides a convenient carrier,comics paper market has been dominated by major position.With the development of science and technology,internet and various mobile terminal media increasingly popular,it provides the fertile ground for the development of comic books in the whole media era.It is different from the Paper media,radio media and television media has their long-term dominance in the last century,the present media is constantly carrying out the process of integration,division and reintegration of communication functions,showing a state of a variety of media and common development.It is no longer a single media to dominate the market era,"All media" came into being in the process.The whole media is a kind of communication state,It implements various propagation forms of text,audio,video,animation and other major league.The reform of the media makes the audience reading behavior has undergone tremendous changes,people are no longer limited by paper books,but rather willing to accept the network or mobile media passed to our real-time information,audiences can read more content in the whole media era.Opened media communication achieve the unprecedented interaction in the era of paper media.Accompanied by changes inaudience reading behavior,audience reading cartoon behavior is also different from the previous era of paper media,This change in silently influenced the development of comics in the whole media era.At present,the network and mobile phones and other mobile terminal media become the mainstream media.Comics as a fine and popular art,because the meaning of the media compared to the past has undergone tremendous changes,reading comics audience is also very different from the previous,this makes comic has changed a lot in all respects.The comic books in the whole media era are more rich and varied than the traditional lines of irony and criticism of social emergencies early;Comic book creators are unwilling to restrain the traditional comic book creation,style becomes diverse.Dynamic comic appears has injected new vitality to comic art.All media comics are often used in exaggerated,humorous,subversive way to interpret our daily life,aesthetics becomes more entertaining.The popularity of online and mobile media platform reduces the threshold of artistic creation,it provides the general public with a creative platform,so that anyone can participate in the comic creation,this "low threshold" features make comic content more and more close to everyday life,emphasizing "civilians" and "personalized".But at the same comic continuous development and progress,it has brought challenges to the management of copyright.Internet media,mobile media,ipad and other new media,represented a fusion medium for the spread of comics brought fresh blood,spread faster,convenient storage,more freedom.Multi-open communication channels provides more possibilities to the development of comic art,readers' choices are becoming more and more.This article aims to explore the development trend of comic book in the whole media era in the moment of the change of audience reading behavior.Different media to bring a lot of comic possibilities,in the whole media era,comics in the subject matter,creative expression,narrative and aesthetic have undergone tremendous changes.The ultimate goal of topic research and thesis writing is to start from the comic audience,to explore the development trend of comic books in the whole media era.Help readers to more comprehensive to look at the media era of comic art.