A Study On The Relationship Between The Narrative Strategy And The Audience Of Chinese Highway Films

American road movie is the birthplace of American culture is a treasure trove of wonderful work. Road movie in Hollywood experienced a scratch, from weak to strong process, the overall level is far higher than China, but we can not blindly pessimistic, reviewing the development of China's road movies, from the initial "horseback court ", " red Compak group " to today's " roots " and " Lost on Journey, " although the development process is relatively slow, but also made some progress, especially in the many filmmakers unremitting exploration, road movie China has become an integral part of the film. Explain the definition of a road movie, the film academia given is: "to find, wandering, fleeing as the main content, about the protagonist saw and heard on the road, and as an expression of the protagonist to explore and perception of life, thereby reveal between man and man, between man and nature of the film is called a road movie(road movie). from the point of view origin, postmodernism, modern subject, the development of American culture and the rise of industrial society and jointly gave birth to a road movie. "(Carmen Du Yin ? Run ? Aila Suo, 1999) Chinese type of film is still in the primary stage of development, the overall level from an American there is a great distance, road movie belongs to the genre of the movie, and its level of development is evident. Compared to other countries, the results of research related to national highway is relatively small, the most important thing is not yet formed associated rigorous research system, the overall research results showing the characteristics of small and scattered, and only relates to a road movie in the works writings only mention road movie. Today, the only type of road movies burgeoning current road movie also really is the true meaning of the road movie, only the highway and the road these two elements, this also needs to our filmmakers, scholars and audiences the joint efforts of the care and nurturing into a robust system.Compared with the general film, a road movie also has both common features of type tablets, with a road, the road to "speak the truth, the word of life" movie genre. Under this thesis Communication standing audience perspective, exploring the road movie "narrative strategy" type narrative, narrative structure, audience acceptance of psychology to explore a path of sustainable development for the sustainable development of domestic road movie. Domestic road movie wants to sustainable development, not simply imitate the Hollywood road movie mode, more should consider how to change the characteristics of the local Chinese narrative strategies to attract Chinese visitors. Movies Filmmaking is the main use of the camera through a series of motion picture shooting, and set their emotions, evaluation, understanding, conceived in one of the presentation of the aesthetic sense of an aesthetic activity. On the use of film as a carrier to pass their ideas to the audience, and the impact. Before the audience did not come into contact with the film, and its value has not been realized only when the contents of the movie for the audience know, and caused the association and the audience's reaction, was able to reflect its artistic value, that is, the film can not do without the audience.To accept the aesthetic theory, the reader artistic realization of the need for continuation and implementation of artistic life, works no author to read, then you lose the value and meaning of existence. Moreover, when the hands of the works from the creation of the main inflow arouse the reader's sympathy and association, the vitality of the work will have been demonstrated. So, the audience accepted mechanism is that they explore the life of Motion Picture Arts esoteric key, if the audience fails to actively participate in the activities of the film, then the presence of the film is meaningless. Decide whether the audience will take the initiative to "intervene" in the movie there are two factors: First, the film attracted the audience's level, and whether the content of the movie audience's appetite; second is to choose what mode of transmission works. China's film to arouse strong reactions in the majority of the audience, we must first understand the aesthetic needs of the audience, then the audience can choose one of the most recognized and accepted means of communication and themes. In view of this, it will film aesthetics as a starting point, a full range of research by analyzing the correlation relationship between the audience and the film, creating the current situation of China's road movie and its dissemination of results, dissemination, communication between the content.Therefore, we will research methods on the "Communication" and "Narrative", the characteristics of the type of road movie, features classic road movie abroad, analyzes the "Narrative Strategy" and "audience relationship," whereby to improve and expand the Chinese road movie vitality and better meet the needs of the audience road movie, thus combing the development context of Chinese road movie, analyze the creation of narrative strategy, in order for China to expand road movie style, and its development trend of the future.I believe that with the rapid development of China's film market and full liberalization of Internet technology, China will usher in a qualitative change film in the take-off, in this era of rapid development of the film and see the film market thriving, how to usher in a wave unique film development is the media people should think about. The direction chosen for the study of "road movie" itself has market significance. The study focused on "Narrative Strategy" and "acceptance of audience" between, but with a sense of the times, because the future will be more for the audience and film students, the audience becomes experiential, consumer type of goods, and thus whether the film touched the audience, unforgettable is particularly important.This thesis is divided into three parts, five chapters. Where in the first chapter is an introduction, mainly from the macro level, on the road movie research background, current research and innovation to make a comb, a clear framework and research value and significance of the study. The second part of the paper discusses the core stage, respectively, from the "road movie before," "Chinese road movie for the audience to accept research", "Chinese road movie narrative strategies to meet the audience heart research" focus on these three chapters unfold, which were from the aesthetics, the audience heart aspects, and then study the narrative strategy choice road movie theme, narrative creativity, narrative strategy, value orientation and so on. The purpose is to explore a road belonging to China's unique road movie road is full of Chinese elements. The last part of the paper is the conclusion of the Imagination, resulting in this sector based on the foregoing findings, the prospect of future development trend of road movie, in order to further promote the development of China's road movie market.