The Research On The Influence Of Lateralization And Frames To The Fairness Judgment

Framing effect refers to the phenomenon that people respond differently to the same problem with different but objectively equivalent descriptions, which is a hot area of research for behavior decision-making. Researchers put forward a series of terms to distinguish different kinds of valence framing effects, such as risky choice framing effect, attribute framing effect and goal framing effect. Results from lateralization studies showed that framing effect could be influenced by different thinking styles of brain hemispheres. Specifically, a significant framing effect could be found when right, but not left, hemisphere processing was initially enhanced.In experiment 1, a 2(Enrollment:high versus low)× 2(Frame:price raised versus price recovered) ANOVA was conducted to test relationship between the framing effects and fairness judgement. Results show that enrollment and frame have an interact effect on fairness judgement. Specifically, a simple effect of framing found it is not significant when participants enrollment was high. However, a significant effect for frame was observed when the participants enrollment was low. This finding suggest that the framing effect in fairness judgement is moderate by the participants enrollment.In experiment 2, we used a 2(Hemispheric Activation:left versus right) × 2(Frame: price raised versus price recovered) between subjects design to test the relationship between fairness framing effect and hemispheric activation. Results show a same pattern to former researches, found that when it is presented to the right-contextual hemisphere, a significant effect of framing would be found; but when the same messages were presented to the left-inferential hemisphere, little or no framing effect would emerge.At last, we combined the results of first and second experiment to discuss the psychological merchandise of fairness framing effect and gave some further researches advises.