The Entertainment Idol Of Subversion And Deconstruction In The Mass Culture Horizon

With the constantly deepening of China’s reform and opening up, the mass culture which caters to the public interest has occupied the cultural center and became the current major trend of contemporary social culture. It has a significant and profound impact on the development of China’s society, cultural patterns and people’s daily lives, values and so on.The idol that was driven by the mass culture has become a part of people’s daily life. In numerous idol forms, the paper selects entertainment idols as the main target of the study, and put it under the direction of the theory of the mass culture. The paper aims to discuss the production and shaping of new style idol under the mass culture, namely, the idol’s subversion and deconstruction.Firstly, the paper use data combing method to clarify the background of producing the mass culture and find the mass culture theory related to the paper during the process of data combing. Around the relationship between the mass culture and idols, the paper mainly defines the limited concept of idols from the perspective of idol’s development and transition. The paper also intend to illustrate how does the mass culture shape a idol around the limited scope of idols and then analyze the subversion and deconstruction that the mass culture acts on idols on the basis of illustrating.For the Subversion and deconstruction of idols, the paper uses the case method. The paper selects the case of the Hunan Satellite TV,"I am a singer" to concretely analyze how does the mass culture subverts and deconstructs the entertainment idols and the reason and significance of the generating of subversion and deconstruction. Finally, the paper will analyze the problems that generated during the process of subversion and deconstruction. As to these problems, the paper will put forward own suggestions related to the topic.