"Maintain" And "Reform"

The end of the20th century Chinese literature with the market economy of theestablishment of the dominant position in society, started from the culture for the transferof the economic level, the participants not only increase in the number of literaryproduction, but also to class writers and politics is no longer a spire of looking down. TheHarvest as an abridged edition of "Chinese contemporary literature history", the problemsit faced is also must face in new century literature, its experience and lessons in thetransformation process must also provide reference for the new century literature. First,bystudying the Harvest magazine column setup in nearly a decade and the change of themarketing strategy, involves compared with the previous period and the changes broughtabout by the effect, analyses the editor in chief of the concept of the shift. Second, in theinvestigation of Harvest in the new century writer team construction, show the diversity ofstyle, it is not difficult to find publications magazine aesthetic interest has a popular trend.The author thinks that the Harvest on the one hand, for the maintenance of belles-lettresliving space and make unremitting efforts, on the other hand also happened on the idea theinnovation, mainly reflected in consciously magazine brand value, the use of excavation, toseek its authoritative position in the literary market. By Harvest, published in the newcentury literary works also reflects the lack of literariness and historic, deliberatelycatering for the graphical method, the problem such as loss of depth, which view to reflectthe living circumstances of interested in the new century.