The Study Of Domestic Youth Dramas’ Impact On Youth Value From The Perspective Of Communication

Mass media have served as the tool of developing interpersonal communication,acquiring news information and satisfying entertainment need since it first appeared.The main task of films and television programs is satisfying public entertainment need.Domestic youth dramas (a type of films and television programs) whose majorcontent concerns the living status and emotional experience of youth aim to lead thespiritual pursuing and value orientation of modern youth.Those hot domestic youth dramas are good for youth to relax, expresspsychological appeals and get spiritual inspiration as well as lead the main value withpositive, hard-working and motivated attitude, making the youth burden theresponsibility of society and country in supposed status. However, not all the contentof those dramas convey positive factors. Faced with the market-oriented competition,the content presents mixture of honesty and hypocrisy. Some negative content disturbthe establishment of correct value in confusing way and strike the culture ideology ofthe whole society.As a kind of television culture product, youth drama possesses its fixedpromotion model and process from composing, producing, and programming tobroadcasting at last. This paper is based on the previous study on value, absorbingpositive experience and methods, doing literature review on the foundation ofcommunication theory and using the data from empirical research. And based onyouth drama, the basic media, elaborating the concept of youth value and domesticyouth drama deeply, conclude the common feature of some hot youth drama andexplain the reason for choosing them as study model. By thoroughly describing thefive level of youth broadcast mode, discussing respected procedures of youth dramapromotion in the5w model, including disseminator, promotion content, promotionmethod, audience feature and promotion effect, put forward how youth dramas affectyouth value and analyze the current status of young audience’s life value in the way ofempirical research. Then analyze what the manifestation and transformation of youth’s value of success, vacation, happiness, marriage, and consumption under theinfluence of youth drama. At last, based on the concept elaboration and empiricalinvestigation, this paper proposes some corresponding strategies and suggestions tothe development and broadcasting of domestic youth drama, in that the dramas canbetter lead the youth value.