A Study On The Personalized Expression Form Of Commonweal Poster

By using the methods of literature study, comparative study and case study, this articledefines the public characteristics of commonweal poster, clarifies the personalized creativetendency of commonweal poster under the background of the public aesthetic pluralism,reveals the contradictions between personalized aesthetic needs and public characteristicsof commonweal poster, and concludes that the personalized expression form ofcommonweal poster must be achieved in order to effectively resolve this contradiction. Onthis basis, this article discusses the principles, content, forms and processes of personalizedcommonweal poster creation, and illustrates with author’s own experience how to use theelements, such as graphics, text, and color, to achieve the personalized expression form ofcommonweal poster.