| Folk culture is the treasure of the Chinese nation and it is the crystallization of the wisdom of Chinese people. Since the folk culture contains unique national spirit, folk cultural inheritance means a lot in the development of China. The application of folk culture in the modern public interest in poster designs is a way of protection and inheritance of the folk culture of China. Also, the application of the same elements in folk culture commonweal poster is the inheritance and development of folk culture spirit connotation, which makes public interest poster design contain Chinese cultural characteristics and innovation in the design form and meaning.Poster design is an important manifestation of the field of graphic design. Public commonweal poster design is the handbill poster noticing design which calls for attention to public welfare undertakings. It is form of expression of the public voice. Commonweal poster design mix diversification of theme, technique of expression, graphics and text up, which aims to achieve the public soul communication. Since the commonweal posters leads the modern concept of folk culture, which makes the creative design works with the modern sense and the bright national culture characteristic.Based on the application of folk cultural elements in commonweal posters, the discussing it and public interest poster respective characteristics, types, development, this paper finds the conjunction point of folk culture elements and commonweal poster. This paper discusses the application of folk culture respectively from different aspects in the public interest in the poster. For example, a large number of summary and analysis finally gives the conclusion. All in all, public poster design with the localization characteristic is not only simply mixing the folk cultural elements up,but also extracting folk elements innovation in many aspects, so as to create a modern design concept of national public commonweal poster. |
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