Expression Of Modern Advertising Idea Visual Language

Advertising idea and expression are so important that attract one’s attention, change people’s attitude toward the product and enhance the consumption.This paper first describes the concept and related theories of advertising creativity, and on this basis on the expression of creative advertising visual language is studied. Through the analysis of the text, graphics, color of the three basic elements of the visual language, combined with a number of domestic and foreign excellent advertisement creativity process case, summed up the plane advertisement creativity and have good advertising creative operation rules, as the theoretical basis to improve the design and creative design performance ability to lay a solid, rich creative theory system, provide inspiration for graphic design and other related disciplines.Designer must follow human visual thinking will advertising theme of creative thinking, into the visual language of creative expression, can eventually be advertising information accurately and more skills to convey to the audience, so that the audience is the ultimate implementation of consumer behavior, to achieve the ultimate goal of planar advertisement.