Study Of Creative Advertising Language Art

This article is about the study of creative advertising language. The purpose of the study is to develop a new vision of creative advertising research, explore the multiple relationships between language and thought, interpret the research direction of the creative advertising text, rational evaluate the present emerging trend development and track of the creative advertising, and provide unique perspective and guidance, in order to reflect language function and explore language structure. This article categorized the entire collected corpus, and carefully selected the typical texts which have accordance with the research purpose and direction. It makes the language investigation in linguistics, pragmatics, body language, rhetoric, stylistics, and other aspects of the creative advertising texts. It explores not only the advertising text and creative idea, but also does the language research of the creative advertising individual categories.In addition, it does the depth of excavation and interpretation to the unconventional feature of the creative advertising text. Through the diverse collection of the high distinctive and valuable innovative research text, it discusses the differences and contradictions between the creative advertising and language imitation, and it does the multiple perspectives identification, record and summary the creative advertising text language. It’s worth noting that the people’s traditional and modern standard thoughts would be bound to bring the constantly excitement and pressure to the creative advertising language. This article does the objective verification to people’s advertising aimed group which is inspired by artistic and functional text language.The originality and freshness which the creative advertising has can’t be reached by ordinary advertising, and so does the broadcasting effects. The unique and innovation are the advantages of the creative advertising. It removed the tedious repetitive message broadcasting path of the originally advertising, and it makes the innovative show of the advertising content and form. In specific operation, people should avoid the negative impact on duplication and imitation of the creative language, and distinguish the hazard which the effectiveness and flashy interference features the language exist. To make the creative advertising text language’s inner relationship get the innovative genes and dense structure, and make the creation truly as the advertising image and slogan’s spiritual characteristics.