The Flower Pattern Design Of Cheongsam Based On Digital Simulation Silk Brocade

Recently,with the developing of Chinese fashion industry and the hard work ofChinese fashion designers, cheongsam(Qipao) has shown variety of differentstyles.The author made same research for the design of Qipao.The chapter one is going to talk about the research and analyse of Qipaomarket,the author divided the whole dissertation into three parts. Frist of all,theauthor is going to compare and explore the traditional Peking style(Rui FuXiang) and the Shanghai style(Man Lou Lan). Peking style Qipao is morefollow the traditional, admire the nature. Shanghai style is more focus displaythe charactoristic, obsorb the foreign culture. After researching and analysingPeking style and Shanghai style, the writer knew more about the history anddevelopment of Qipao, especially built a foundation for the author’s own Qipaopattern design. The second part is going to discuss the Qipao brand fromInternet, for example, two new online brand, Jianji and Liebo. Jianji is focuson high end customers, their design used quite a lot western idea, display avery exaggerated and fashionable style, but their patterns are still following theChinese traditional. They sepearte their brand into wedding dress andevening dress. The pattern for the brand Liebo is more like folk style, mix upwith traditional Qipao design. The brand is focus on young consumers, theychose cotton and flax for the fabric. The third part, the author will mainlyexamine the Qipao brands in Zhejian and Jiangsu province, for instance, thelocal Qipao brand Weiyun and Suzhou Yuexinfang. According to thecompaision of these three parts, It is not difficult to find that traditional patternshave so much influence of modern design, after doing the research.Obsorbing the traditional character and blended with modern element is themain puporse for the writer’s design.The second chapter is document study, according to topic, the author is goingto explore the history, color, textile, pattern, composition of Qipao, for theevidences and prove of the thesis. The chapter three is design and work report, first, the writer did a questionairefor different ages and pick three examples to analysis. Through theresearches, the author designed six looks for the final Qipao project. Thesesix looks are based on the concept of “flowers”, using different ways to explorethe pattern design. In this essay, the author will discuss from the inspiration,images collection, analysis, composition, the way to draw the sketches, thecolor choose and the consumers. And also, the author will give a record andconclusion for the whole plan.