Multilateral Balance—Fashion Advertising Photography Of Sisley

The subject of the graduation project deals with Multilateral Balance-Fashion Advertising photography of the world-famous brand Sisley with the entry of Italian fashion brand of Sisley into Chinese market and the requirements of the promotion of brand images,life idea of avant-courier and fashionable Sisley has been publicized so as to raise its popularity and cognition in the Chinese market.According to the convention on continuing the concern about vanguard gender relationship and the principles of Chinese marketing changes,I design the theme of advertising photography based on concerning the gender relationship of multilateral lovers group,which reflects the new changes on the pluralistic era. In order to positively look upon the lifestyle of polyamory,the launch of the design will modify the unfavorable image which is not easily accepted by Chinese consumers and improve the acceptance of the brand in the Chinese market.The first part studies the demands and the investigation and research report.A constant concern about vanguard gender relationship based on the theme of Sisley is characterized,and the aim of the graduation project seek for the hot spots of the new gender relationship.First,through the investigation of the theme of the gender relationship and advertising modes over the past years,it has been found that the hot spots which is concerned in recent years tend to be polygonized. Second,based on the contention-degree and the guiding investigation in the multiple media of the society,and the emphasis on the studies of the freedom of speech of netizens and films,it has been found that polyamory has been drawn great attention and has a certain effect in the society.Lastly,through many interviews and investigations of the representative figures of the polyamory groups to know their group preferences and life state,it has been found that the public hold the altitude of tolerance and understanding. However,not knowing much about it, the public will be guided positively.Because the polyamory gender relationship is the avant-courier hot spots,and the Chinese have corresponding tolerance and acceptance,it provides proper opportunities for the design,and it happens to meet the requirements and novelty.Finally,it will achieve goal of spreading.The second part discusses literatures research report,based on the requirements of thebrand performance of the new polyamory of the gender relationship,meanwhile the relevant literatures about polyamory has been studied,And hackling its development and definition,the emphasis is put on the studies if the focuser of polyamory different from other non-monogamy,the most typical extracted from the complicated polyamory relationship are show mutual respect and identity,honesty and publicity,loyalty and mutual love and care,and balance and freedom,etc.The third part discusses the report if practice if the design process on the basis of the characteristics of advertisements of Sisley concerning new gender relationship and its actual condition of the market promotion in China,its planing mainly centers on multi-lateral balance as its concept,and will make spectrographic scheme in the light if repressively taking for harmony and mutual-trust as its mainline,The plot of the story emphasizes the ploy-relationship of two males and a female or two females and a male,relying on the home environment in villas,mutual-entertainment and mutual-trust and friendliness make the harmonious status of balance outburst.By the previous location choice,story-designing and organizing the models to perform according to the scenario in the middle period and real-time candid photography and continuous shooting at high speed. In the late period it will be adjusted and summarized to finish eight photography works. At last,in the form of the photos to be exhibited, they will be published in vogue magazines and show windows of the stores and on official home pages.The forth part recommends the contending report.In via of the Chinese market.In order to raise the famousness and acceptance of Sisley. the design creativity will display fashionable life state of polyamorous groups with the expression of poly and the conveyance of balance with the guidance of the theory one the cores of taking for harmony and mutual trust. The innovative points of the project focus on continuing its consistent jacobitical fashion idea and the previous radical forms.In order to accord with the mild form expression of Chinese culture. Finally, it will be used to enhance the potential consumers acceptance.Therefore,it will be expected/assumed that it will more or less reach up to its acceptance in the Chinese market.