Research On Defects And Break Through The Clothing Label Design

Hangtags, which is an important part of the design, plays apositive role in the promotion of the products and brand. However,from the perspective of design, there are still the deficiencies on thebasic functions and extra value of the hangtags. Besides, most of theconsumers pay no or few attention to it. The paper firstly introducesthe basic information of hangtags, then analyzes the insufficiencyand the reasons of the cloth hangtag design based on the constantattention of the authors for many years, as well as the questionnaireon consumers. The paper summarizes the current situation of thehangtags, which includes the lack of interactivity, interestingness,and functionality. And on the basis of comprehensive analysis, thepaper puts forward that there are many reasons caused therestriction of the hangtags development, such as the lack of thegovernment attention, the manufacturer’s weak sense of brand, thelag of the designer’s ideas, the lack of the related education at school,and the consumer’s indifference of the hangtag, etc. What’s more, allof these reasons are mutual condition and mutual promotion. Based on the above, the author puts forward some corresponding strategies.Firstly, starting with the design principle of the cloth hangtag, thethesis makes more comprehensive and scientific design standards;secondly, making a concrete analysis of the solutions which concernthe study and implement of the basic section of cloth hangtag as wellas its extended section. Namely, the basic section of the clothhangtag mainly starts with the basic functions and try to find thesolutions to make the clothing brand have sound basic functions, andthe extended section is mainly combing the traditional creation ideasof China with the design of name cards and the design of current DMadvertisements, then making efforts to find the breakthrough of thehangtags design, as a result, maximizing the functions of thehangtags. It can make the consumer keep the hangtags for a long time,so as to make profits for the enterprises, please the consumers andbroaden the horizon of the designers. This chapter is the main part ofthe paper, and summarizes many methods based on the interactivity,interestingness and functionality. Meanwhile, this part is aimed toanalyze the possibility of each method on the cloth hangtags. Inconclusion, the main findings of the paper are as follow: finding outthe strengths and weaknesses of the hangtag design, analyzing thereasons that restrict the development of the hangtag, giving thestrategies to solve the problems and building a good ecologicalenvironment for the development of the hangtags.