How To Let Customers Keep Flyer Longer

Aiming at the phenomenon that people discard flyers casually, the research on the duration time of flyers held by customers is developed in this thesis. By the investigation on internet, and by analysis of application status and study status on flyers, the factors, which reflect the attitudes and behavior of accepting flyers, are discussed clearly. These factors lead directly to the duration time of flyers on consumers. Therewith, study on each factor is done to explore the different needs for different customers by purposeful flyer design. By the visual element analysis, the best visual communication effects are obtained. By analysis of the spreading elements, the acceptance rate can be increased. Finally, in order that people may happily accept the flyers, based on the combination of visual psychological and social psychological theory, the methods to improve the form and content of the flyers are explored. Thus, the duration time of flyers in the hands of consumers might be prolonged by way of enhancing the practicality, interesting and interactive of flyers...