The Phenomenon Of Mo Yan——The Production Of Literature Due To People’s Culture Requirement

Since Moyan won the Nobel Prize for literature in2012, a series of cultural and economic phenomena have occured and the Moyan Phenomenon has been included into a range of literature reproduction and consumption. The path from literature’s production to its reproduction is also the procedure of the texts’ breaking away from the paper media and realizing its multimedia spreading via the power of capital, technology and market.this thesis studies the reproduction of literature in the mass cultural consumption period through the Moyan Phenomenon. During the period of analyzing the factors of Moyan and his works, the publication of his books, the large duplication of the paper media, the vedio demonstration, the recreation of the visual form etc., the paper tries to discuss the cultural logic between mass cultural consuption and the literature reproduction. The paper also points out the idea that the literature reproduction must obey the rules of the mass consumption by discussing the transaction of writers, the regulations of laterature composing, the logic of literature industry and the alienation of other factors as well as the characters of the mass consumption psychology.It can be concluded that under the new era of cultural industry and this consuming society, literature works and writers have both become very important cultural contents and industry basis, while the development of technology also improves the diversity of expressing forms. Literature, through different kinds of forms, increases the numbers of the receivers so that the values, functions and the efficiency of literature can be promoted. Cultural industry, in the form of patents, multiplies the meaning of creativity to realize the further development of the industrial chains.