Research For The Visual Identity System Of Ancient Village In Zhejiang Midland

With the issuance of related policies about new rural construction planning, it attachs more and more importance to protection and development of ancient villages. It is the essential steps to build The VIS (visual identity system) for ancient villages in the process of development of ancient villages.In recent decades, " Brand VIS " has appeared in our field of vision. It is one of the most simple and intuitive way to display the differences between enterprises and competitive advantages. Today, the products and services tend to homogenization, the construction of ancient villages are also similar. The essence of research " The visual identity system of ancient village in Zhejiang midland"is that defines the form, principle and method of brand image design for the ancient village from the theoretical level, and provide a theoretical basis for the visual image in the construction process of ancient villages development. It plays a guiding role in the practice process of ancient villages’protection and development for brand VIS, which will shape the image of overall VIS of the new rural building better. With the theoretical guidance, at the same time, combined with the domestic and foreign outstanding VIS design cases and the local traditional culture such as the local clan inheritance, ancient realm reading, seclusion culture, and natural features and so on, we can design a whole VIS of ancient villages that historical characteristics, natural features and cultural characteristics adapt to modern production and life.