Advertisement Mei Shu Zi In Shun Pao In The 20th Century And Redesign Study

Mei Shu Zi is a kind of writing art which utilizes decorative skill to beautify characters. It mergers traditional art in a type of dependent gesture at first. And with features of commercial culture, it adds in the remake procedure of style of art culture of Chinese Character actively. Shun Pao is the most age-old and affective newspaper in modern times in Shanghai even China. It had big sales volume at that time, and the content involved in basic necessities of life and changes of social life.Also, its advertisements reflected Chinese people’s needs of daily life, social spread and sustaining development of culture. So it is a detailed cultural history.Advertisement Mei Shu Zi in Shun Pao is a so-called gigantic treasury of cases of Mei Shu Zi in modern times. Different kinds of fonts, styles and combined forms reflect people’s influence to innovation of fonts, business environment and appeal and statement of aesthetic style. This paper will classify Advertisement Mei Shu Zi in Shun Pao according ornament of srokes, and compare rules and beauty-appreciation in diverse types advertisements, and analyze the characteristic appearance of Mei Shu Zi it used before. Furthermore, the writer will explore the appliance of redesign of Mei Shu Zi, which based on Advertisement Mei Shu Zi in Shun Pao.