"QianMo" Brand Packaging Visual Image Design In This Paper

In recent years, China will develop the independent brand as one of the focus of national economic development, packaging design is is widely used in various fields of modern society. Packaging brand visual image design of highly creative art of, there is no distinct personality of excellent design, it is difficult to win a place. "Qianmo" "harmony" thought into the brand culture, always adhere to the design concept in the design process. Pattern from the image point of view to explain the brand used to, we from three aspects of "crossroad" packaging design applied to the graphics were language image analysis, looking for the meaning of image language in the use of brand packaging design graphics, read the image conveys the surface and inner feelings. Finally, the use of materials, detailed description of the "packaging Qianmo" brand.