“Return To Park” And Modern Packaging Design

Since reform and opening, rapid economic development in China design and packaging as the emergence of the market economy gradually into the consumer's attention, so the packaging design has developed rapidly in the country. Quality healthy functioning of the market economy and the packaging design has a close relationship. Excellent package design can not only demonstrate good corporate image, for enterprises to win more economic benefits, but also to meet the different consumer psychology. In the rapid economic expansion at the same time, businesses expose drawbacks, in the packaging industry, the specific performance of waste packaging materials, packaging extravagant atmosphere flooding the market and so on, these phenomena for consumers to create an atmosphere of non-performing consumer, mislead consumers consumer behavior, enable enterprises to enter the production error, the entire market, a vicious cycle. Faced with the above situation, combined with the current development trend of consumer demand and consumer packaging design of modern China, with "returning to Park" Turning to China modern packaging design, so that consumers concerned about the nature of the product at the same time, the experience of packaging culture, culture aesthetic taste.In this paper, the use of traditional Taoism advocated by cognitive style forth relationship "Return to Park" and between modern packaging design and carry out the following tasks:First, to "return to the Park" as a starting point, "Simple" elaborate, summarizes Taoism in "Park" aesthetic implication. The "Park" aesthetic implication extracted from Taoism Aesthetic Thoughts as "simple", "true", "light" three aspects of packaging design of "returning to the Park" good theoretical basis.Secondly, in the other hand, modern packaging design, the reference to the "Park" and "Jane", "true", "light", combined with modern packaging change functions, from the three aspects to analyze problems encountered in the current packaging design, is discovery process problems.Again, the "Park" and "Jane", "true", "light" rich new meaning in modern packaging design, packaging that is naturalness, harmony and aesthetic. Elaborate "Park" in modern packaging design embodied.Is the basis for building aesthetic mechanism "Pu" methodology laid.Finally, under "Park" as a new significance, proposed packaging design of "Park" aesthetic mechanism, namely "Park" aesthetic creation and consumer "Park" aesthetic psychology guide describes two aspects of the construction of "Pu" Methodology aesthetic mechanisms that seek to modern packaging design of "Chinese-style" development.