The Reach Of Jingdezhen Ceramic Cultural And Creative Industries

During the 21st century, peace and development are still the theme of the worldwide and the global economy and culture convergence trends are more and more obvious. In the international competition, the promotion of the country depends on not only the powerful economic strength but also the profound cultural influence. Based on this premise, the era of cultural and creative industries development is very significant.As the porcelain capital of China, the city of Jingdezhen has thousands of years of ceramic culture and the incomparable cultural influence. Therefore the city has the advantageous advantage of developing the ceramics cultural and creative industries. On the one hand, as the center of the ancient official kiln culture and people kiln culture, Jingdezhen has a profound and unique ceramic culture accumulation; and on the other hand, the city has the most perfect ceramic industrial supporting ability, such as raw materials, professional talents, scientific and cultural organization and so on.The paper studies the ceramic culture creative industries of Jingdezhen and the comprehensive study of Jingdezhen ceramic culture inheritance innovation and industrialization route. Firstly the paper studies the present situation of the development of the cultural creative industry, analyzes the problems in the development, and then gets the factors that restrict its development. Secondly with SWOT analysis method, the paper points out strengths, weaknesses, opportunities and threats of the development of the industry. Thirdly, the paper puts forward the related strategies of developing Jingdezhen ceramic cultural and creative industries. Finally the paper studies the Jingdezhen contemporary government kiln project. Therefore we can transform the traditional ceramic industry to the high value-added cultural and creative industries.