Research On The Design Of Jingdezhen Ceramic Cultural Creative Tourism Route

Guo Moruo,a famous litterateur and historian,once said that "the peak of China's porcelain industry is the capital" and Jingdezhen deserves the honor.China is not only a ceramic,but also a China.Jingdezhen has become a beautiful business card of China.Ceramic culture is a kind of symbolic cultural symbol with distinct historical and contemporary characteristics.Jingdezhen ceramic culture has a long history and rich cultural landscape.However,at present,Jingdezhen's ceramic culture tourism is small in scale and insufficient in development strength;in the tourism development mode,the development mode is single,which only displays and imitates the ceramic culture resources,which does not reflect the historical charm and connotation of ceramic culture;in the ceramic culture scenic spots,the links between the scenic spots are not strong,and there is no tourism connecting route;in the ceramic culture resources,the protection strength is not strong Enough,the destruction of ceramic cultural landscape resources is more serious.Therefore,Jingdezhen must make a systematic planning of ceramic cultural resources,build a distinctive ceramic cultural tourist attraction,optimize the ceramic cultural tourism route,and let tourists fully feel the connotation and historical value of ceramic culture.Excellent tourism route design can attract tourists,improve tourists' experience and satisfaction,promote the development of ceramic culture tourism,and let Jingdezhen ceramic culture play the largest economic benefits in tourism development.This paper takes Jingdezhen ceramic culture tourism as the research carrier,on the basis of deep excavation of Jingdezhen ceramic culture tourism resources,combined with on-the-spot investigation and reasonable use of the theory and principle of tourism route planning and design,puts forward Jingdezhen ceramic culture creative tourism route,in order to promote the development of Jingdezhen Ceramic Culture Tourism industry.First of all,the relevant information of Jingdezhen ceramic culture is analyzed.According to the actual situation of Jingdezhen ceramic culture resources,the ceramic culture resources are classified.Secondly,through the way of field investigation,the ceramic cultural resources in Jingdezhen are collected to form GPS coordinates,and the spatial distribution map of ceramic cultural resources is generated by ArcGIS software.This paper analyzes the overall distribution of ceramic cultural resources in Jingdezhen and the distribution of ceramic cultural resources in different regions from different spatial scales,and distinguishes the categories of ceramic cultural resources to explore the spatial pattern of different categoriesof ceramic cultural landscape.Thirdly,based on the analysis of the spatial distribution of Jingdezhen ceramic cultural resources,the factors influencing the spatial distribution of Jingdezhen ceramic cultural resources are studied from natural factors(including geographical location,terrain,water system,soil)and social environmental factors(including political,traffic and technical conditions).According to the current situation of Jingdezhen ceramic culture development,this paper analyzes the shortcomings of ceramic culture in the process of tourism development.Fourthly,using the way of point axis system,this paper puts forward the route design and optimization of Jingdezhen ceramic culture creative tourism,mainly from improving the transportation network,integrating tourism resources,subdividing tourism functions,building point axis system,strengthening regional tourism cooperation and so on.Fifth,this paper uses ArcGIS software to analyze the distribution of Jingdezhen Ceramic Cultural Resources in space technology,which enriches the analysis of Jingdezhen ceramic cultural resources spatial pattern,and also enriches the way to study the development of Jingdezhen ceramic cultural tourism.Based on the research on the current situation and distribution of Jingdezhen ceramic cultural tourism development,from the perspective of tourism route optimization,this paper constructs a point axis system to optimize the tourism route,and designs the development routes of sightseeing axis,heritage axis,industrial axis,commercial axis,experience axis and ecological axis,so as to promote the overall development of Jingdezhen ceramic cultural tourism.