Preliminary Visual Impact Of The Law On The Books Psychological Layout Design

As one of ordinary psychological reactions of humans while watching relevant objects, the rule for visual psychology is of universality and applicability for common people. It was formed on the basis of human’s natural physiological reaction and under the influence of psychological processing and external environmental factors.In the 20 th century, western researchers published lots of works about visual psychology and psychology in art. Some researchers stated relevant reasons for generation of the rule for visual psychology from the perspective of theories of psychology; while some researchers analyzed the influence of visual psychology on specific arts from the perspective of practical psychology. At the same time, some famous book designers also analyzed the influence of visual psychology on book format design from the perspective of the rule for visual psychology. It presents a prosperous scene in the field of modern book decoration design. In the process of design, relevant designers pursued for new and special styles. However, fewer books conforming to readers’ visual psychology habits are available.In this paper, the author mainly researched interaction of book format and visual psychology habit. From positive and negative sides, the author proved certain influence of format on the rule for psychology and certain guidance of the rule for psychology for format. Thus, the author proved the importance of applying visual psychology habit in book format design.