The Translating Project Report Of Thegreen Reign Leadership

With the progress of global market integration, marketing and management strategies are becoming more important. Without the support of excellent marketing strategies, the pursuit of high profits can never succeed no matter how perfect the product is. And without the help of outstanding management strategies, companies would be driven out of the market no matter how successful they used to be. The Green Reign Leadership is written by Peter Weedfald, a well known business leader who has served many giant companies as senior executive and has gained rich experience in marketing and management. In the book, the author has put forward many new ideas about marketing and management which are of great reference value, such as “green reign leadership”, “choice, not chance” and “mutual success of your team”. In addition, he has also offered many practical business principles and strategies. Therefore, the translation of this book will definitely provide Chinese companies a chance to learn about the advanced ideas of marketing and management.After the receiving of this task, the translator first finished the pre-translation preparation including task analysis, material analysis and data collection. The theoretical basis of this translation task is composed of the theory of text typology and the skopos theory. Based on the theory of text typology, the translator analyzes different parts of the source text and defines the features and functions of each part according to its text type. With the guidance of the skopos theory, the translator uses methods like literal translation, adaptation, amplification and omission to handle the translation of title, words and expressions and long sentences. The translator also analyzes the writing style of the source text and its cause, and puts forward the difficulties of writing style maintenance. At last, the translator sums up his experience and offers some suggestions.