Appraisal On The Cartoon Image Of Guang Dong Alpha Animation And Culrure Co, Ltd

The cartoon image refers to a kind of artistic image that is developed in animation. Usually it contains some artistic factors as follows: the name, the act of the image, the character shape and so on. The cartoon image has always been spread with the animation. During the process of spread, the cartoon image has developed into many derivatives. These derivatives can be divided into two categories which includes the direct derivatives and the indirect derivatives. The direct derivatives contain animations, cartoon books and so on, and the cartoon toys are the representatives of the indirect derivatives. The diversity of derivatives ended up with the characters of cartoon images, such as the extensive source of value and the complexity of the factors for value. So how to evaluate the value of cartoon image based on its characters is the destination of this thesis.The value chain of cartoon image can be used to analyze the function of cartoon image during the management process of animation enterprise. It can also be used to describe the value source of cartoon image. So firstly the value chain of Guang Dong Alpha Animation and Culture Co, Ltd is constructed by analyzing its business model and organization structure, and then the source and the influencing factors of the cartoon image value will be talked about in this thesis. Finally, the value of cartoon image will be evaluated by using the way of AHP and income approach.At last, the value of cartoon image is about 180 million yuan, and it has a wide gap with the value of classic cartoon image. The reason for that is that the cartoon image of Guang Dong Alpha Animation and Culture Co, Ltd is not clear, and the company does not have a perfect value chain. So in order to promote the development of animation industry, our country should depend on the training of animation talent, an on the improving of the animation industry value chain.