The Research Of Culture In Cartoon Image Design

As one of the popular cultures, modern cartoon culture has been so common in our life,in which visual pleasure features largely. Cartoon culture is a very potential cultural industry, which has become an economic backbone in some countries. After over 200 years'development, cartoon culture has been formed, and has influenced a lot of other industries. So studying the cartoon culture is not only good to the development of cartoon industry, and the development of the material civilization and the spiritual civilization, but also good to the improvement of design theory and practical ability.This paper puts emphasis on the form and development of cartoon culture. It brings forward the definition of cartoon culture, and lists the features of cartoon culture from various perspectives. When analyzing the structure of cartoon culture, the paper puts forward the principle of sensibility classification, which is conducive to the comprehension of cartoon culture. Moreover, this paper studies the influence of cartoon culture on the psychology, proves that the function of psychological soothingness is its meaning to society and human being, which has become the drive of cartoon culture. Finally this paper gives some advises to the development of national cartoon industry, and studies the methods for cartoon image design in visual communication with regard to the current status of cartoon industry in China.The research method of this paper is case study, and the highlight is put forward and validated: Cartoon culture has the function of soothingness. The designers could enhance this function by the improvement of their works'pleasure. The author did a lot of visual design projects to apply the innovative theory into practice, such as a logo design for Hangzhou stationery company, a logo design for Nanyue Tongxin kindergarten and a flash design for Shenzhen Bamiyang technology Ltd. In those designs, the author tries applying pleasure into those works to promote their pleasant feeling when they are being used.