Design Concepts And Methods Of Alan Chan’s

The design environment, cultural atmosphere and economic development of a certain area affect the area’s design thinking and expression. Because of the unique geographical location, diverse cultural gene and rapid development of economy, Hong Kong becomes Asia’s important center of the graphic design that can not be ignored. With the development of Hong Kong’s graphic design, there are a lot of outstanding and internationally influential designers emerged, Alan chan is one of them. Due to living in Hong Kong, a special social environment, Alan chan is deeply influenced by the Chinese traditional culture and western culture, so he formed the design concept and style of the combination of east and west. He is known as the design master who breaking the east and the west. He attaches great importance to the mining of Chinese traditional culture resources. He creates the design works with national characteristics by using the traditional Chinese elements and integrating the western modern design concept and becomes the leader of contemporary graphic design.In this paper, I chose Alan chan, who is a typical person in the field of design, as the research object. In order to explore Alan chan’s unique design gimmick and the thought and connotation in his design works, to enrich and develop our country’s graphic design theory and guide practice, to provide a way of reference and learning for the designers, I analyzed his classic works, concepts and methods of graphic design systematically. On the subject, this paper mainly includes the following four aspects:In the first chapter, I mainly analysis the causes of the formation of Alan chan’s design concept from the following three aspects: his early education and life experience, his unique growth environment(Hong Kong) and the guide of traditional Chinese philosophy. In the second chapter, I deeply analysis his graphic design works of logo, packaging, poster and corporate image design from different aspects and angles. In the third chapter, I sum up his design concepts and methods based on the above analysis of Alan chan’s works. I interpret his design concepts form three aspects, namely: expressed modern art by ancient art, expressed the oriental art by western art and close to the market. I explore his design methods form three aspects as well, namely, find inspiration from life, find creativity like a salesman and use traditional sense cleverly. In the last chapter, I mainly discuss the enlightenment of Alan chan’s design concepts and methods. I hope to provide some guidance for the present designer’s design practice.