Study The Traditional Culture Factor Of The Chinese CI Design

21st market competition mainly is the brand competition. Taking " the image dint" as the core of brand competition have become the important characteristic of the modern enterprise competition. For promoting the international image of the Chinese enterprise and creating famous brand in world, we must establish a set of CI design system with the Chinese traditional cultural factor to mold Chinese brand. This text through analytical traditional cultural factor in the three greatest sub- system ofthe Hair CI identify system──MI,BI,VI, and analyses problems and reasons ofthe Chinese modern CI.I try to build up a set of modern CI design system that integrating "harmonious" green design theoretic in mind identify system , having a principle of " make people the center" in behavior identify system, emphasizing thought reforms and skill renovate and paying attention to absorb traditional figure .It must match Chinese modern business enterprise continuable development.