Experiential Advertising Design Research

with the rapid development of social economy, people have towards the experience economy era. The word "experience" more and more get people’s attention, "experience" is also very rapid spread. At the same time, the experience design also gradually extend from interaction design, interface design, etc to advertising design. Compared with experiential advertising, traditional domestic advertising form is single, content and straightforward, in advertising design, without considering the audience’s feeling and experience, not only cannot achieve the effect of propaganda, also can cause visual pollution, make people to advertising is very exclusive. And the experience of new type of advertising, is very good breaks through the single traditional advertising in the form of a single advertising, changed the way to force people to accept the transmission of information. Experiential advertising is to let people actively involved in the advertising to experience, rather than passively receiving information, so that people in the pleasant experience at the same time, will be able to receive the advertising to convey information and ideas, so to maximize the effect of advertising play out, finally have the effect of boosting consumption. Experience advertising design has a huge advantage, can this will determine the future development trend of advertising design. In experiential advertising design, stylist is based on the psychology of advertising design, it fully takes into consideration the participation of people, design from the perspective of the people, the participation of the audience as part of the advertisement design, the design embodies the "people-oriented" design concept, fully embodies the human nature and emotion. However, the pace of the experience economy development of our country from abroad, compared to relatively late, and unbalanced development of economic level and design constraints. In the aspect of theory, our country related research achievements of experiential advertising design is not perfect. But in reality, the domestic advertising design form a single, design level have high low, uneven, mode of transmission is mandatory, led to the audience to accept. Experiential advertising is good to make up for the shortcomings. In the 2015 Spring Festival, people remember I’m afraid is to see gala shake the bonus, the micro letter shake crazy swept across the whole of China, there are 13 million times a second shake phone records, it was an unprecedented public interaction. Red envelopes on New Year’s eve is the CCTV Spring Festival gala with micro letter time, on the same wave micro letter, into the activities of the national business gift certificates, as long as you participate in a wave, basically can get coupons, this a big marketing, really attractive! But in the event, who is the biggest winner, the answer is necessarily businessmen, merchants through this activity called their brand advertising, and through some coupons to bring the opportunity, it is important at the same time, people don’t like, and very happy. The experiential activities, the businessman must be very reason. So, on experiential advertising design research has important significance.