Discussion About The Development Of Long One-shot Style Image Advertising Design In New Media Environment

Advertising is produced with the development of commodity economy and trade.Chinese ancient forms of advertising,oral,selling rattles beat,curtains and suspended banner marking,graphic printing etc..These forms of advertising have written records in many poems and classics.In the Warring States period,the patriotic poet Qu Yuan wrote in the poem "heaven" : "teacher at Stanford,chang what knowledge? Drum knife lif t up,after what like?" These two sentences are the earliest words that embody the advertisement of the oral media in our country.Nowadays,in the new media environment,with the improvement of social productivity and the innovation of science and technology,mobile phones,computers and networks are widely applied.The diversification of information transmission mode also provides a broad platform for the development of advertising.In the long development and transformation,advertisements constantly use new forms of expression and technology to improve and enhance advertising's skills of persuasion,persuasion and communication,and enhance the attentional?understanding and memory psychology of advertising audiences.The long picture advertisement in the end of the mirror is the innovation of the form,content and interactive experience in the new media environment.This article will take the new media environment as a background,and explore the development trend of mirror to the long style advertising combining the characteristics,visual arts,the influence and extension of the advertising industry.This paper is divided into three parts: introduction,text and conclusion.The introduction part mainly introduces the background and purpose of a mirror to the long picture advertising research,research contents and research methods,as well as the reference literature at home and abroad.In the second part,firstly,analyze the related concepts,from the second,with a mirror,application type long advertising interactive experience,advertising psychology analysis and its development and characteristics,finally according to the environment of new media,and the lack of a mirror type long figure in advertising,explore a mirror type long figure the improvement and extension of advertising.In the last part of the conclusion,the author summarizes and forecasts the research content,and briefly analyzes the shortcomings in the study.