Research On Interactive Public Service Advertising Design

In recent years,with the rapid development of digital technology,great changes have taken place in the media industry.Compared with traditional ones,media such as mobile internet,AR and VR have stronger interaction.How to use such new means to improve the communication effect of advertising and even public service advertising is a topic worthy of study at present.Based on the definition,interactive characteristics of public service advertising and development context of interactive public service advertising,according to the excellent application cases of interactive public service advertising at home and abroad,this paper focuses on the interactive design method and design principles,to provide guidance for the design of interactive public service advertising.The research shows that: firstly,by studying the difference and relationship between interactive public service advertisement and traditional public service advertisement,it concludes that interactive public service advertisement has the characteristics such as rich dissemination information,diversified dissemination forms,dynamic dissemination content,value of dissemination effect,immersion experience of dissemination audience and wide entertainment,and immersion experience can more effectively disseminate interactive information.Secondly,interactive public service advertising promotes the efficient dissemination of information by virtue of the principle of instant feedback of interactive information,the principle of active interactive image,the principle of virtualization and immersion of interactive scenes.Thirdly,the immersion experience and real-time interactive experience of interactive public service advertising are applied in design practice to test the effect of efficient information dissemination.This topic mainly studies the important role of interaction in the information dissemination of public service advertising from the perspective of communication science,and studies the close relationship between interaction and information dissemination in the way of human-computer interaction.