Comparative Study On Design Language Of The Traditional And Modern Logo Graphic Tiles

Traditional Chinese eaves tiles graphics as an important part of traditional culture and art,with a diversity of graphics and the moral of the abundant cultural connotation,has brought the modern logo design rich design element. This paper attempts to study the eaves tiles traditional and modern logo design in the form of language, the connection between the summarizes the regularity between them, and to explore the modern logo design in the process of using the eaves tiles traditional implementation significance, and on the drag,and how to draw lessons from the eaves tiles traditional logo design to design the endowed with Chinese characteristics.First briefly introduces the eaves tiles traditional historical origins, development stage and the time evolution, the second is on the eaves tiles traditional basic attribute,behind to introduce modern logo design used for bedding, and mainly summarizes the eaves tiles and modern logo design graphic form language rules and relevance principle, based on the analysis of modern logo design with traditional eaves tiles graphic processing technique and quality analysis. Finally, on the eaves tiles traditional learning and research, and extract essence, for the modern logo design better reference to traditional eaves tiles graphics and implement innovation, forming a logo design with Chinese characteristics.In this paper, the main innovation lies in: through the relevant laws, to find and extract the eaves tiles traditional essence to endowed with Chinese characteristics,modern logo design. With a lot of examples to analyze its feasibility and importance of based on the eaves tiles traditional “shape“, “meaning“ two aspects to analyze the extraction of modern logo design reference and using extension, gradually in-depth study the eaves tiles traditional role in the modern logo design advantage,and how to grasp the modern logo design on the eaves tiles traditional inspired, in thisto provide some theoretical reference for the designers.