Study On The Commercial Operation Pattern Of TV Play “Went To The Northeast”

TV industry development from birth to now has over fifty years, although there has been a little bumpy, during the ups and downs, but it still One’s fighting spirit soars aloft. broke a hindered development to today, and the rapid development of. With the continuous development of China’s economy growth, the corresponding in the political, cultural aspects are to make a breakthrough, but the TV industry as an important part of culture industry, should be made an example for other art style. However, it is our earlier entered the marketization and commercialization of art style, the development situation of TV industry has been widespread concern both inside and outside the industry.In recent years, the development of TV industry out of the "new situation All flowers bloom together." presentation. "In the drama", "espionage drama", "traversing drama", "family drama" and so on many kinds of theme, style each different, can not help but make people see things in a blur. But there are many shocking, unforgettable works. For example, the TV drama "went to the northeast" is such a successful typical cases.In order to understand the commercial television industry operation pattern, this paper will select the TV drama "went to the northeast" as an example, intends to conduct in-depth research from the following five parts:The first part mainly discusses and summarizes the concept, history and evolution of the TV industry, TV industry development present situation from the angle of history, and buried the foreshadowing for the northeast of the TV series of successful commercial operation mode in this, played the role of "brick";The second part for the drama ran a preparatory operation strategy was used to study the Kanto, because a good drama in the glossy surface of the at the same time, the factors behind the creative team, actors and so on these aspects are very important;The third part starting from the TV series in the deep cultural heritage, on all aspects of braving the play shown by the cultural connotation with commercial operation mode of interpretation;Starting commercial benefits derived from the drama of the fourth part, through the front several chapters of the bedding, in this chapter I will broadcast from the TV ratings and achievements to expound its commercial position in society, but also led to the development of economic benefits.The last part is the good prospects for commercial TV industry development has, in China to vigorously develop the cultural industry of the period, which has important practical significance, thus puts forward some constructive suggestions on the development of TV industry in the future.