| Though out human history, new technologies continuously change the lives of all of us, they enrich our lives materially and mentally. And now, new technologies led us into a new era, a digital age.Since the digital media appeared and constantly developing, it made affects on people’s everyday lives. No exception on graphic designing. At this day and age, people having higher demand on graphic designs, hence, designers must explore new ideas and possibilities to satisfy audiences’ demands. No only on the graphic level, designers also need to combine lots of other elements with digital technologies to stimulate multiple sensations, in order to maximize the demands of the audiences physically and psychologically.The marriage between digital media and graphic art gives designers more expression and also, more fun. The immediacy and interactivity of Digital media made a deeper change to the way of graphic designing in this new age.As the basics, this article will analyze the character of digital media and it’s influence to graphic designing. In order to confirm these influences, I’ll raise examples from designing concept, forms of expressions and creative techniques. The progress in digital media is thanks for the development in digital technology, but its essence is unchanged, convenience to people. And it’s same thing to the purpose of graphic designing. Hence, the paths of these two grow more closely together. Under the new circumstance, designer’s job is no longer just transmit image and words to the audience only. The job require substantial knowledge and skills in broader field, and since that, there are lots of breakthrough in visual expression and ways of transmission. The progress of graphic designing is focusing on developing towards more technologic and more humanized. The almost intoxicating experiences of interactive and virtual design show nothing more than the true beauty of the perfect marriage of digital media and graphic designing.Meanwhile the new technology advancement brings continence to the designers, also sets new challenges. They must boldly explore new area of visual development and improve the techniques of creativity, but also, raising more and more problems everyday in the design industry. For instance, the impact they made on traditional arts and cultures, the lack of individuality and connation in the old mechanical replicating designs, and so on. In this situation, designer must have a sense of duty and responsibility and gallantly face the difficulties ahead. And hopefully, they will bring more positive influence to the industry. |