Analysis On The Current Situation Of Gansu’s Film And Research On Brand Building

Gansu film plays an important role of Gansu’s culture. Studying Gansu’s film is significantly meaningful to prosper Gansu’s culture, transmit Gansu’s figure and construct Chinese civilization demonstration area.First, through investigation and survey, the document summarizes the current situation of Gansu’s film development. Like, both quantity and quality of Gansu’s film are promoting as well as the theme usually reflects the Party’s construction and national unity. It also discuss the personnel training and the current situation of its production agency.Second the author analysis the problems existing in the current stage, which mainly associated with the film itself, the movie industry chain service provider and the marketing.Based on these problems, the author puts forward image and ideas from seven different aspects to build up brand for Gansu’s film. For example, orienting Gansu’s film media brand accurately, taking the road of market-oriented collectivize, the government support the development of Gansu’s film with reasonable policy and improving the film industry chain, etc.In the end, the author criticizes the existing impetuous atmosphere in domestic film market and points out that the social benefit of Gansu’s film must not give way to economic benefit.