Research On Emotional Aesthetic And Creative Modality Of New Media Interactive Art

With the rapid development of science and technology, a lot of new media and interactive mode have been born since the Internet revolution. Modern technology not only permeates the daily life and thinking of people but also goes together with art development. As art and technology complement each other, human sensual ability, creativity, imagination have been enhanced. Bits and pieces of daily life filled with inspiration and material of art. The application of new technology laid the groundwork for the birth and growth of New Media Art. As a branch of New Media Art, New Media Interactive Art takes interaction as the core of aesthetic. Though explore the emerge of aesthetic, we’ve traced the aesthetic source to "the unity of man and nature", aesthetic revolution of surrealism visual art, ’public participation’of Receptional Aesthetic, Technical Aesthetic of Post-Industrial Age. In fact, either interactive products or interactive art works are increasingly focusing on the man-machine communication, which taking the "people" as the design center. Based on emotional aesthetic, this paper proposed that human emotions should be put as aesthetic factor of New Media Interactive Art, and research emotional aesthetic experience quantitatively of the viewer through evaluative questionnaire. Based on that, five characteristics and four aesthetic viewpoints of emotional aesthetic of New Media Interactive Art were put forward.However, the meaning and the form as well as the interactive way are showing the creator’s portrayal of a certain emotion. In the last chapter of this paper, a division way as well as a creative model of New Media Interactive Art based on "the seven emotions and six sensory pleasures" is put forward. Furthermore, with ZhuoJin Company’s support, the author designed a practical product in order to validate the feasibility of the model.