The Design Of Stop-motion Animation For Public Interest Advertising

Stop-motion animation and public advertising as the two art forms has its unique cultural characteristics and charm in different countries and geographical background effect. Stop-motion animation as a branch of art in the last century of China to brilliant development, not only deeply influenced the people’s artistic sense, but also for the Chinese brought many honors in the international arena. After ten years of silence, and is now into sight, stop-motion animation techniques by foreign influence and promote China’s younger generation of scholars able to lead in this development, development and continuity. As science and technology, rapid economic development, people’s sense of social responsibility is gradually fading, for the protection of the natural environment consciousness becomes weak. Many people’s behavior often tend to pursue economic interests, which appeared in various social problems, so people are more positive values to guide urgent need. PSAs of this form of artistic expression, just to meet people’s needs. Information transmitted through public service ads, not only a positive impact on people’s behavior, but also to promote the progress and development of social morality.This paper discusses the deep freeze animation and PSAs. I found a stop-motion animation as a simple, rustic animation art forms, and not-for-profit public service ads, forming a unique charm picture of the performance, which gives the viewer a strong affinity of the audience more receptive PSAs convey information. Freeze research paper animation and PSAs main line, first to the topic of meaning and purpose as a starting point to explain the background and status of stop-motion animation and public wide. Depth theoretical study and further expand the concept of the stop-motion animation and public service advertising, content and value and so on.During the study, the author uses the analysis and experimental research study, deepen the stop-motion animation PSAs comprehension and expression in particular Making. Thus provoke thinking on the subject of content creation, to present the growing surge of stray dogs this social problem selection, production of the "I’ll wait for you" stop-motion animation short film public service ads to clarify the specific production process. Further language features and impact of stop-motion animation with a combination of public service advertising on social audiences for further thought.