Study On The Aesthetic Construction Of National Image In City Promotional Videos

Nowadays the city promotional video as a visual business card, it shows the city style and cultural identity. Meanwhile, it also undertakes the duty of building and spreading the national image. This means it can provide a new perspective to solve the problem of China’s image anxiety. The relation between city promotional video and national image-construction is essentially a bidirectional interactive relation. To strengthen the aesthetic construction of China’s image, the city promotional video mainly carries on from three aspects. The first, in terms of content, city promotional video is now the epitome of national image. The second, in terms of form, the visual culture brought more intuitive aesthetic experience. The third, in terms of spread, the city promotion, is the need of cross-cultural communication in the context of globalization.The city promotional video presents the national image, which often needs to have the following characteristics: the fusion of city culture and national will,self image and other image, artistic creation and popular culture, real rendering and optimized rendering. These aesthetic rules are summarized in practical activity. And in order to enrich and improve the image of China’s overall style to make its due contribution.On the one hand, we can see the progresses of the city promotional video in China. On the other hand, in some respects, we still have a certain distance to the international level. Overall, now the city promotional video is always the construction of discourse for authority. The city promotional video can’t only show the city culture,city brand, city construction and development plan in the conventional sense, but also it should show the national image with international vision. And the city development will benefit from this way. In the future construction, there’s still plenty of room for improvement in how the city promotional video presents China’s image in an optimization way. After all, most of experiences tell us that a national image building is a long practical process.