A Comparative Study Of Consumer Alienation Theory Marcuse And Fromm

Consumption is a basic human activity exist in any other era, and now, the consumer has become human survival and development of the premise.China is in a period of social transformation, rapid economic growth and increasing levels of national consumption, from consumer attitudes to consumption patterns have undergone great changes, not only to meet the material needs of the people of consumption necessary, but also to meet people spiritual needs, followed while there have been extravagant consumption and blindness consumption and other consumer alienation.The existence of these phenomena will not only bring about some social issues, but also more difficult to improve the quality of people’s consumption, but also seriously hampered economic growth and overall progress of society as a whole.Therefore, the study of consumer alienation urgency of the problem before us. Many scholars from different angles on the consumer alienation and his in-depth study of the social impact of proposed many ideas have value, in which influential when pushed Marcuse and Fromm consumer alienation theory, study creation of Historical Materialism development, production and study of alienation is a basic method to solve the Marxist study of social development issues.This article is based on historical materialism of Marx’s basic position, comparative analysis of the same point Marcuse and Fromm consumption theory of alienation and differences, and their respective consumer alienation theory influence on social development and positive factors.By way of comparative study of both consumer theory of alienation, for us to identify consumer alienation problems and solutions, and guide people to form a correct view of consumption play a reference.This paper summarizes the positive factors comparative study Marcuse and Fromm consumer alienation theory has.Marcuse’s theory of performance in response to the Marxist humanistic spirit, deepen and extend the critical spirit of Marxist theory, the establishment of a Freudian Marxists;Fromm’s theory includes the dimensions of the system carried out research on consumer alienation, a proper understanding of the essence of our capitalist society has important reference value, he’s spending on the construction of socialist ethics ethical consumption has important and prominent reference, from the moral point of view he start spending, consumer mentality for different people and consumer behavior, strengthen moral education, form a correct concept of consumption.This paper argues that in the context of modem philosophy, Marcuse and Fromm consumer alienation theory has great possibilities blend, by analyzing their respective theoretical connotation and defect recognition of its value rationality content, learn from each other, integrate one, the creation of the scientific view of consumption in line with China’s national conditions, which advocates people to foster a correct view of consumption, building and socio-economic development to adapt consumption patterns, form a rational consumer behavior, and optimize China’s consumption structure and the formation of values and national health concept of happiness has played an important theoretical and practical significance.