The Research About Application Of Manual Technique Element In Brand Visual Design

In currently, we are living in the era of information explosion, in which we are surrounded constantly by a wealth of visual image information. Moreover, rationality and succinctness what modernism design manifesting seem to be drab and apathy, which cannot have meet consumers’ psychological demand. Nevertheless, distinctive handcraft brings people a kind of childhood nostalgia and happiness life yearning. It forms complementary with indifference and fast-paced in the city life, as satisfy the people’s psychological and emotional needs in pursuing feeling of vivacity. Applying manual technical element filled with cordial and warm to standardizing, rational, monotonous brand visual image design. These contribute to chemical reaction between them and leave brand visual image becoming distinctive, which meet with consumers’ visual and psychological needs with warm, cozy image.“The Research about Application of Manual Technique Element in Brand Visual Design” are divided into four chapters. It elaborates separately detailed and concrete from the research background, integration, and design practice.First of all, I will determine research innovation by set forth people’s infinite love to hand-made from the subject source, and combine with introducing manual technical elements to analyze their status quo or classic case at home and abroad.What’s more, in order to better applying manual technical elements to design practice, I intend to integrate common manual form through analysis based on theoretical ground manual technical elements, and extract them what people need.Last but by no mean least, giving instruction of graduation design by mean of visual image design of "square box" original slow brand, and applying manual technical elements in its’ design practice.“The Research about Application of Manual Technique Element in Brand Visual Design” offers theoretical results which can be viewed as reference according to feasible application of manual technical elements in brand visual design, which offers reference basis for consummating the theory of “The Research about Application of Manual Technique Element in Brand Visual Design”.