The Application Research Of Snake Element In Gucci Brand Visual Image Design

In this era of rapid development,the millennial has gradually become the main force of consumption.This is both a challenge and an opportunity for brand visual image design.Therefore,the brand’s visual image design needs to be closely linked with the fashion trend and establish a conversation with young consumers who pursue a personal aesthetic.Italian famous luxury brand GUCCI,from the establishment to the new creative director Alessandro Michele takes charge,in the belief that everything is spiritual,in order to praise nature’s tricks,get inspiration from animals and plants,constructed a beautiful GUCCI Garden.In the GUCCI Garden,the snake is undoubtedly the most mysterious and vivid brand symbol.It carries a magnificent gesture of mythology and is applied to the brand’s visual image design and product design.Snake has now faded away from the animal’s attributes in the physiological sense,and transformes it into a visual element with both cultural symbol and artistic design value.Through the use of snake elements,GUCCI not only makes the brand more and more recognizable,but also creates a brilliant collision between ancient civilization and modern design,and successfully converts cultural and aesthetic values into commercial values.This essay analyzes the visual characteristics of the snake element in the GUCCI brand and the cultural connotation behind it,and then interprets the application of the snake element in the visual image design of the GUCCI brand in different periods,in the aspect of snake figure,snake color and snake texture.Then,taking the GUCCI brand as a mirror,it proposes enlightening countermeasures for the development of contemporary brand visual image design:Firstly,to achieve symbolization of the brand through the visual image;Secondly,to use the visual image to enrich the brand cultural connotation;Thirdly,to use the visual image for networking and rejuvenation of the brand will ultimately enhance the market competitiveness of the brand.Finally,take the snake element to combine with graduation design,which provides a new idea for the development of contemporary brand visual image design.