Internation LogoLounge Logo Design Annual Trend Report Color Resarch

As social and economic, technological and cultural development, people’s living standard has been an unprecedented increase. As a brand, organization, or even an important symbolic image of the country is widely used in various areas of society, and is playing an increasingly important show of its unique features.Now, people not only the pursuit of high-quality material life, but also the demand for arts and culture also had a higher demand, which makes the logo design in the international arena in recent years, design methodology and performance style have undergone many new changes. Based on international authoritative site logo--Logo Lounge2012-2015 annual logo design trend report to reveal color trends in recent years, as a sign of future design color domestic related fields the effectiveness of the guidance provided valuable direction and design applications.This paper adopts legend analyze, summarize, NCS color system as the research method, and will be divided into three main parts to be explained: The first part is the application and research of contemporary logo design to make a simple discussion; The second part, Is the trend of the past four years Logo Lounge to start the analysis report, the researchers report in the annual trend of logo color characteristics and the impact of changes in the main factors; The third part is compared with the summed 2012, 2013, 2014 and 2015 trend report marker color commonalities and differences so as to perform in-depth research and analysis system, color application of international law in recent years come to logo design, so as to international and domestic design industry, designers offer color design logo reference.