Research On The Application Trend Of Contemporary Enterprise Logo Redesign And Impairment

Since the industrial revolution,the corporate logo design has achieved certain results through the development of Bauhaus and Modernism,and has exerted influence in the world..Due to the influence of social changes,history and culture,and the development of science and technology,logo design has different characteristics in each era.Up to now,the trend of subtraction of contemporary corporate logos has been redesigned,resulting in fonts,graphics,colors,etc.Various changes.This article takes the development history of the company's logo and the case of the corporate logo as the entry point,and analyzes the changes of the logos of different enterprises in each period.Exploring the characteristics of corporate logo design trends in different periods and the reasons for the emergence of contemporary corporate logo subtraction trends.This article is divided into five parts to discuss:The first part of the introduction includes the main content of the logo design and the development at home and abroad,the practical significance of the logo design,the research methods and the framework of the paper.The second part discusses the historical background and development process of logo design,from which it analyzes the beginning,development and formation of corporate logo redesign and subtraction.The third part focuses on the characteristics,functions and performance techniques of the redesign and subtraction of contemporary corporate logos.The paper summarizes the performance techniques of corporate redesign and the impact on corporate logo design.The fourth part is based on the trend of contemporary companies' subtraction in the world,comparative analysis of the differences between China and international market,and the importance of corporate logo design changes.At the same time,combined with the author's actual case,through research,analysis,design positioning and the display of the design process,I think about and explain the development direction of China's logo design in today's social environment.The fifth part of the design summary and outlook.