Research On Developing Trend And Method Of Logo Design In Modern Time

Logo is a kind of symbol which includes spiritual content with symbolic and function spreading. It transmits information with a concise image, communicates human emotion, exists both in social activities and producing activities ubiquitously. Also to the country, society, enterprise and even individuals, it plays a more and more important role.From industrial age to information age, the modern logo design, with its concept, function, visual language and expression, represents the consciousness which has been innovating in a long course constantly and the development of achievements. Since the reform and open policy, the modern logo design in China has already passed by more than 20 years and made great progress in many aspects. Also the design level has been improved a lot and have entered a new developing stage. However from the viewpoint of world comparing with developed country, the logo design in China is still a weakness. The idea of the logo design tends to similar, the education image of logo is outdated too. These have caused the logo identifing system unstandardly, no distinct personal characteristics, uncompletely extending, lack of realistic states such as the competitive power,etc..This study focuses on extant practical problem of the logo design of China as the starting point and uses the age changing, media's developments, consumption ideas changing and the improvement of audience taste as the era subject research background in order to attempt to figure out the technology, culture and media impact from the logo design, and to find the contemporary delicate change in the idea, modality, spread of logo design, carry on the discussion to cause of formation and certainty of history, make designer to mark design style and form of expression have more systematized understandings further.To better understand the cognition law of logo design, by Combining with the knowledge of cognition psychology, sum up the tactics that improving and indicating cognition. Base on integrating theory with practice, carry on deep analysis and introspection to the novel, classical case of international logo design aspect discusses the change indicating an image and the new concept developing, designing that bringing forward a logo much from configuration concept, showing a form , spreading way and so on. Meanwhile, figure out a series of creative, accord with contemporary audience aesthetic demand even more, can attract audience's attention logo design method effectively, and further announce that marks the essential law characteristic of the image, explore the logo design makes digitization, systematized, pluralistic developing trend at information age. Produce beneficial enlightenment to thinking and method of designer's logo design finally, to a certain extent for constructing offering reference and help of image system of the logo, offer the foundation for follow-up study and consult.