| Logo represents a spirit of enterprise and brand, values, beliefs, management policy, such as the core content, mark is the enterprise ideology into audience easier to understand and memory of visual symbols. The development and application of digital media technology to subvert the traditional concept of logo design, technology, innovation, the development direction of the new concept of mass; Logo design forms become more diversified, tend to be more qualitative influence, interaction and dynamic development; Digital media technology completely changed the traditional forms of information dissemination, diversified, three-dimensional, interactive form of information transmission become mainstream media. Audience's aesthetic taste with the change of digitalization, digital media, logo design should pay more attention to with the audience in the psychological, aesthetic, emotional resonance, reached with humanity, a sign of emotional and can adapt to the spread of digital media. Digital media technology is widely used in the field of logo design and popularization, for the logo design provides more specialized computer software technology and new media to support and promote logo design from graphic creative idea to design innovation, the future of logo design will be susceptible to technology and media change constantly meet new challenges and opportunities. |
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